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Digital Media Associate, Office of Strategic Communications Georgetown University

Located in a historic neighborhood in the nation's capital, Georgetown offers rigorous academic programs, a global perspective, exciting ways to take advantage of Washington, D.C., and a commitment to social justice. Our community is a tight knit group of remarkable individuals interested in intellectual inquiry and making a difference in the world.

Requirements

Digital Media Associate, Office of Strategic Communications - Georgetown University

Job Overview

The Digital Media Associate has broad responsibilities in support of promoting and protecting the Georgetown University brand on a daily basis through digital communities on top tier social media channels and the website. They regularly exercise discretion and judgment in their work by serving as an institutional liaison to audiences that rely on the daily operations of the Office of Strategic Communications; and use independent judgment that is particularly critical to ensuring an effective University response in the event of any unforeseen campus emergency or event.

The Digital Media Associate collaborates extensively with the Creative Services team - and Office of Strategic Communications as a whole - to strategically promote and protect the University in responsibilities that include but are not limited to:

• Monitors and responds to online communities
• Writes marketing and social media copy that maximizes views and optimizes SEO
• Analyzes data related to online brand conversation and results of individual digital campaigns, Develops content for digital channels
• Oversees projects related to social media and Creative Services
• Works with key stakeholders in the Office of Strategic Communications and across the university to ensure that Georgetown's online channels have consistent and appropriate brand messaging

Work Interactions

Reporting to the Director, Digital Engagement + Social Media and, the Digital Media Associate works very closely with the entire Office of Strategic Communications and Creative Services to manage communications to protect and promote Georgetown University on a daily basis. In support of effective communications, they coordinate with colleagues across the university, including Campus/School/Center/Institute/Program/Initiative communications/events staff and other university leaders, to support effective communications. They also work with student content creators in the