Director of Digital Engagement and Social Media, Office of Strategic Communications and Creative Services Georgetown University
Located in a historic neighborhood in the nation's capital, Georgetown offers rigorous academic programs, a global perspective, exciting ways to take advantage of Washington, D.C., and a commitment to social justice. Our community is a tight knit group of remarkable individuals interested in intellectual inquiry and making a difference in the world.
The Director of Digital Engagement and Social Media is responsible for developing and executing the overall strategy for social media marketing and engagement efforts at Georgetown University. This Director will serve as the institutional lead on social media, working collaboratively across the organization to create and nurture a unique 'voice and personality' for Georgetown University on social media and align strategic priorities, ensuring a more cohesive brand identity. This position recognizes the importance of social media and digital engagement as the university works to communicate effectively to multiple audiences, and applies strategic thinking to the growth of the university's digital footprint over many growing distribution channels.
Position monitors social media and digital platforms for emerging issues, flagging and working with communications colleagues to respond as necessary.
As the lead on social media for the University, the Director will collaborate with staff, faculty and students to foster a thriving community across social platforms and integrate social media into various academic and business units, producing truly innovative digital experiences for Georgetown's online audiences. Position will be seen as a leader on best practices in new and emerging communications platforms and distribution channels.
The Director will also oversee the Digital Media Associate who supports the university's social media and digital engagement efforts.
Position interacts with senior leadership to employ best practices and may advise senior leaders on how their personal social media can impact university brand; works closely with other colleagues in the Office of Communications and other communications staff and content producers across the university; and collaborates with colleagues in departments across the university to aggregate the social media resources to maximize effective communications. This position will coordinate with the Director of Content Strategy and Director of Editorial Services to strategize on effective university content interesting to social media audiences, as well as methods for amplifying user-generated content on top-tier website.
Academic Level: Bachelor's Degree
Demonstrated ability to employ both the newest and established best practices in rapidly developing field of digital communications is required.
5+ years of demonstrated communications experience required.
Understanding of digital measurement analytics required.
Experience working in digital media space necessary.
Strong understanding of social media platforms and strategies required.
Working understanding of technical requirements to execute digital engagement practices required.
Strong interpersonal skills required to work collaboratively across many departments.
Experience with creative, design, and social media tools strongly preferred..
Ability to articulate rapidly changing practices and strategies to internal audiences without strong backgrounds in the space strongly preferred.
Demonstrated ability to guide senior leadership in a rapidly developing space that many have not experienced is strongly preferred.
Experience and/or enthusiasm for website design and content creation strongly preferred.
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Georgetown University is an Equal Opportunity/Affirmative Action Employer fully dedicated to achieving a diverse faculty and staff. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, color, religion, national origin, age, sex (including pregnancy, gender identity and expression, and sexual orientation), disability status, protected veteran status, or any other characteristic protected by law.
Georgetown University offers a wide variety of comprehensive and competitive benefits. Benefits packages include comprehensive health, dental and vision plans, disability and life insurance coverage, retirement savings programs, tuition assistance, voluntary insurance options (including group legal, accident, and critical illness), and much more. Whatever your need, the Office of Faculty and Staff Benefits will be standing by to support you. You can learn more about the benefits offered to eligible faculty and staff at https://benefits.georgetown.edu or view the online interactive benefits guide for more information.
Established in 1789, Georgetown is the nation's oldest Catholic and Jesuit University. Georgetown is one of the world's leading academic and research institutions, offering a unique educational experience that prepares the next generation of global citizens to lead and make a difference in the world.